Citizen is a world-renowned brand, known for its highly technical timepieces. With almost a century’s worth of experience, Citizen has been at the forefront of the watchmaking industry many times. Due to its desire to modernize and constantly improve, the history of Citizen watches is marked by many successes. Pioneering its solar-charging technology, the brand is most well known for its Eco-Drive function. Whether you’re looking for a durable watch with many features and a long-lasting charge, or a simple and elegant timepiece, Citizen will have the watch for you.
Citizen’s early years were based on the foundation of creating affordable timepieces for the Japanese public. Officially founded in the 1930s by Japanese and Swiss investors, the brand initially got its start in 1918. The brand was registered in Switzerland by watchmaker Rodolphe Schmid for timepieces he sold in Japan. When Citizen was “founded” in the 1930s, they used the facilities of the Shokosha Watch Research Institute as well as Schmid’s assembly plant. Until WWII Citizen saw a steady increase in popularity but had little worldwide success.
The brand’s first grande success came a few years later. By choosing to focus on creating new technologies, Citizen began making a name for itself. In 1959, Citizen launched Japan’s first fully waterproof timepiece, the Parawater. The success of the Parawater inspired the brand and kickstarted Citizen’s diving watches line. After the launch of the diving watch, one triumph after another began following the brand.
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